E-COMMERCE CUSTOMER BUSINESS. E-commerce is the buying and selling of products and services or transmitting a fund or data over an electric network This kind of business is mostly based on the online transactions without physical contacts of the buyer and the seller. Technological development has seen to it that people do not need to move from one shop to another looking for goods and services. It is more easy and convenient to conduct business over the internet by e-commerce. The products are posted on the websites of the business for the potential customers to see and the make online orders and payments before the products are availed to them. The business transactions under e-commerce are of varied forms. One 0of the type of e-commerce forms is businesses to business where one business carry out business with another same business or different one. Business to customers is a form where business is carried out between one business and the final consumers. Consumer to consumer where the transaction is done between two or more final consumers of a product is another form of e-commerce. E-commerce trader deal with customers on a daily basis and is thus required to be customer focused. It therefore calls for proper strategies that will ensure that the customers are satisfied by ensuring that their needs are met in the best way possible. Customers being a key factor in an e-commerce business, quality customer’s service is a fundamental strategy. Customer service strategy should also be improved as the business is growing. Real experience that the customers are having should be determined by the business and aim at delivering the excellent services consistently. the business should ensure the customers that it has does not go away. Getting new customers is more expensive than retaining the existing ones. This can be realized by being in constant contact with is existing customers by informing them of any changes or any new products that the business has. Collecting information that is beneficial to customers such as the products colors that are mostly preferred by the customers is an important activity in e-commerce. This informed data makes the customers to feel that their interest is being catered for by the business. Assuring customers that their money will be refunded in case of the default is also a major factor to consider in building trust in the mind of customers in e-commerce business. Necessary changes are made towards improving the business by conducting constant review of the customers feedback. Quality of the services and the ease of getting the services are the major factors that ensure efficient e-commerce business. more profits will be realized when quality is upheld.